Flower of May Holiday Parks are a successful, privately run company, with holiday parks in North Yorkshire. We were approached to re-develop the companies existing holiday brochure, ready for the 2016 season.
The project involved re-thinking how to position and promote each parks unique location – to attract new holiday makers and retain existing customers who love to holiday in North Yorkshire.
Clarity of information and pricing were important elements that needed to be considered as well as new photography, across different park locations.
Holiday sales have enjoyed a 13% uplift, exceeding figures expected of similar size holiday companies. Sales are more consistent with growth seen in larger, national holiday companies, with much larger marketing budgets.